Happily drifting into the cloud…

Jan Nolin over at SociaMediaPedia has written an interesting post about the Swedish municipality Salem that has recently announced that they are the country’s first municipality to place all of their IT services at Google apps. Jan writes:

The involved people seem to be well informed, so maybe they have already thought about things that concern me:

• -What are the ethical and legal implications in moving data and services from computers and servers owned by the municipality to computers owned by an American multinational corporation?
• -What kind of freedom of choice does the municipality have when investing in future information technology?
• -What kind of competitive advantage is Google given concerning associated technology on the local market? For instance, regarding smartphones?
• -In which ways can Google Sweden safeguard its information in relation to the mother company?
• -Did officials of the municipality have the right to take the decision to move information from Swedish citizens to an American corporation?
• -Isn’t information to be seen as a kind of currency? That we are giving away for free?
• -In which ways is the Salem information linked with other nation-based resources? What else was Google given in this deal?

These are extremely important issues that are typically not well discussed when moves such as these are undertaken. One of the reasons for the lack of discussion in situations such as this is that the move to the cloud is viewed a technological issue and therefore best discussed by technicians.

Unfortunately this view is much too limited. While the choice may be one of deciding which technological infrastructure is best for the organization it is not necessarily a technological decision. Different technological (communications) platforms effect the way in which we communicate and interact. This is part of the fundamental thoughts from McLuhan’s work The Gutenberg Galaxy (1962): Communications infrastructure affects cognitive organization, which affects social organization:

…[I]f a new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture. It is comparable to what happens when a new note is added to a melody. And when the sense ratios alter in any culture then what had appeared lucid before may suddenly become opaque, and what had been vague or opaque will become translucent.

The organization of technology is not a limited technological question. The organization of technology is the organization of society. Since it is a question of democracy it should be dealt with as such.

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