In an act which is begins to show that some mainstream media is begining to get it! La Stampa, a leading Italien daily has just released its two cultural supplements, TuttoScienze (science) and TuttoLibri (books), under a Creative Commons license (Att-NC-ND 2.5).
Ok so the license is one of the less permissable, but at least it shows that they are thinking and acting with an awareness of what is really happinging rather than attempting to fight against the current legal-technical developments online.