While listening to a Guardian podcast episode about why people hates vegans I came across this quote:
Alicia Kennedy considers it troubling that the internet has transformed something with such a rich political history into “a wellness thing” that allows would-be consumers to label themselves vegans without having to engage with the “excess baggage” of ideology.
This nails the whole slacktivism argument so elegantly, seeming political without the “excess baggage” of ideology.
Of course social media allows for this form of poseur to thrive. But this does not mean all that looks like a pose is hollow. The challenge is identifying the difference.