Theories, Movement & Collected Stories

James Boyle has just given an excellent presentation on what the environmental movement did right. He points to the right mix of theory, movements and the collection of stories in the creation of the concept of the environment. The environment as a concept did not exist prior to its creation, establishment and acceptance in the wider public.

What he means is that the movement to protect public domain and develop creative commons requires more than the creation of licenses and preaching to the choir. The theory is required as a base but the broader public does not want to read theory. Therefore what is required is a movement of people to enable the transfer of dry theory in the communication to the public.

How should this be done? Well the environmental movement added a collection of stories. Individual examples of environmental damage. Burning streams, smog cities, nuclear waste and silent springs. The collection of stories have become established and iconic. They are established in the mental image of the public to such a degree that protection of the environment becomes an obvious step.

So, in order to establish the protection of the public domain, open access and creative commons the organisations working with these issues should look at the strategies of the environmental movement.

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