What a marketer should know

Right now I am sitting in what is probably one of the most expensive (and therefore inhospitable?) airports in the world. Copenhagen Airport (CPH). Ok so I am sure there are worse airports but Copenhagen seems to be uniquely situated to annoy this traveler. And I have been annoyed here many times before.

Its not their fault the Danish krona is strong and you cannot blame one airport for being expensive – they all take advantage of their monopoly situations.

And I am not really annoyed that they still charge for internet access – only US airports seem to believe that this is something that should be offered at no cost… like bathrooms, toilet paper, heat, air conditioning, lighting and a whole other pile of services.

No, what really begins to annoy me is the pricing. Again with the local monopoly!

Internet Access, 30 minutes (DKK 40)
Internet Access, 1 hour (DKK 60)
Internet Access, 4 hours (DKK 80)

I am naturally averse to paying for Internet connection but when companies charge as much for the hour as these do it is cheaper to buy a month worth of pre-paid mobile Internet. But wait, they don’t sell such things at the airport – it would ruin the monopoly.

But what really gets me pissed off – that which really adds insult to injury is the wonderfully out of touch text about the airport:

“Copenhagen Airport is a living organism that never rests. It is much more than just a traffic hub; it is an excursion spot in itself.”

WTF?? You cannot be serious? Nobody but the feeble-minded make trips to airports as excursions – and none of these are trapped within the monopolistic terminals! So here is a message to Mr & Mrs Marketing: We are here because we have to be. We do not want to be here. Your words show a lack of connection with the real world on par with Egypt’s President Mubarak.

If I am thirsty I will drink your overpriced beer
If I am hungry I will eat your dry overpriced sandwiches
If I am tired I will try to rest on your uncomfortable chairs
If I am bored I will shop in your overpriced stores
But no way in hell will I swallow your crappy marketing.

We don’t believe you,
We cannot be bothered to argue with you
But your monopoly on defining the world does not create the world.
It insults us, it demeans you.

Posted from another country where the Internet is free. In more ways than one.

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