PMMA5201-Spring18 Readings & Material

Social Media & Civic Engagement

PMMA 5201 Spring 2018 Syllabus

Course books

Tim Highfield – Social Media and Everyday Politics, Polity Press.

James Jasper – Protest: A Cultural Introduction to Social Movements, Polity Press.

Week 1 – Social Movements: The basics

Goodwin, J., & Jasper, J. M. (Eds.). (2014). Editors Introduction in The social movements reader: Cases and concepts. John Wiley & Sons. (PDF BB)

Wikipedia Entry for Social Movements

Snow, David. 2004. “Social Movements as Challenges to Authority: Resistance to an Emerging Conceptual Hegemony.” Research in Social Movements, Conflicts and Change 25: 3-25 (PDF BB)

Social movements | Society and Culture | MCAT | Khan Academy –

Week 2 – Social Media: Changing the world with technology

Highfield Chapter 1

A good booklet on how many of our fundamental technologies work is McNamee et al, How the Internet Works: A guide for policy-makers. European Digital Rights. Also check out Julien Hopkins: How to Define Social Media – An Academic Summary.

Kidd, Dustin and K. McIntosh. 2016. “Social Media and Social Movements.” Sociology Compass 10(9): 785-794 (PDF BB)

Suh, C. S., Vasi, I. B., & Chang, P. Y. (2017). How social media matter: Repression and the diffusion of the Occupy Wall Street movement. Social Science Research.

Clay Shirky, “The Political Power of Social Media.”

Max Lewontin, “Five times Internet activism made a difference”

Aaron Smith (Pew Research Center), “Civic Engagement in the Digital Age.”

The Digital CultureSHIFT: From Scale to Power.

Marisa Franco, B. Loewe and Tania Unzueta, “How We Make Change is Changing: Open Source Campaigns for the 21st Century” and

Zeynep Tufekci, “Is The Internet Good or Bad? Yes.”


Clay Shirky, “How Social Media can Make History.”

The Internet: Wires, Cables & Wifi –

Week 3 – Civil Disobedience & Public Space

Thoreau (1849) Civil Disobedience

King (1963) Letter from a Birmingham Jail


Episode #083 Henry David Thoreau –

Civil Disobedience –

Thoreau and Civil Disobedience –

Martin Luther King’s Letter from Birmingham Jail –

Is The Internet a Public Place? –

Other Stuff

Badalge (2017) Our phones make us feel like social-media activists, but they’re actually turning us into bystanders Quartz

Magro (2017) Australians don’t loiter in public space – the legacy of colonial control by design The Conversation

Week 4 Political Rituals of Social Media

Highfield Chapter 2

Memes, Hashtags, online “temporary” movements


Milner, Ryan M. “Pop polyvocality: Internet memes, public participation, and the Occupy Wall Street movement.” International Journal of Communication 7 (2013): 34. (PDF BB)

Sharma, Sanjay. “Black Twitter?: Racial hashtags, networks and contagion.” New formations: a journal of culture/theory/politics 78.1 (2013): 46-64. (PDF BB)

Sumiala, Johanna. ““Je suis Charlie” and the Digital Mediascape: The Politics of Death in the Charlie Hebdo Mourning Rituals.” Journal of Ethnology and Folkloristics 11.1 (2017): 111-126. (PDF BB)

Mann & Ferenbok (2013) New media and the power politics of sousveillance in a surveillance-dominated world. Surveillance & Society

Week 5

Highfield Chapter 3

Citizen Journalism

Wall, Melissa. “Citizen journalism: A retrospective on what we know, an agenda for what we don’t.” Digital Journalism 3.6 (2015): 797-813. (PDF BB)

Kilgo, Danielle K. “Media Landscape on Tumblr: News organization convergence attributes in youth-oriented social media networks.” Digital Journalism 4.6 (2016): 784-800. (PDF BB)

Berry, Richard. “A golden age of podcasting? Evaluating serial in the context of podcast histories.” Journal of Radio & Audio Media 22.2 (2015): 170-178. (PDF BB)

Bruns, Axel, Tim Highfield, and Rebecca Ann Lind. “Blogs, Twitter, and breaking news: The produsage of citizen journalism.” Produsing theory in a digital world: The intersection of audiences and production in contemporary theory 80.2012 (2012): 15-32. (PDF BB)

Collecting social photo

Somaiya, Ravi. “How Facebook is changing the way its users consume journalism.” The New York Times (2014).

Citizen Journalism is Reshaping the World: Brian Conley at TEDxMidAtlantic

Week 6 Breaking News, Scandals & Crisis 

Highfield Chapter 4

Miltner, Kate M., and Nancy K. Baym. “The selfie of the year of the selfie: Reflections on a media scandal.” International Journal of Communication 9 (2015): 1701-1715. (PDF BB)

Rost, Katja, Lea Stahel, and Bruno S. Frey. “Digital social norm enforcement: Online firestorms in social media.” PloS one 11.6 (2016): e0155923.

Stieglitz, Stefan, et al. “Sensemaking and Communication Roles in Social Media Crisis Communication.” (2017). (PDF BB)

Suran, Melissa, and Danielle K. Kilgo. “Freedom from the press? How anonymous gatekeepers on Reddit covered the Boston Marathon bombing.” Journalism Studies 18.8 (2017): 1035-1051. (PDF BB)

Julia Gillard’s “misogyny speech” in full

Crisis Communication Overview

Week 7 Collective Action

Jasper Chapter 1

Highfield Chapter 5

Amenta, Edwin et al. 2010. “The Political Consequences of Social Movements.” Annual Review of Sociology 10: 287-307 (PDF BB)

Jeremy Heimans & Henry Timms, “Understanding New Power”

Evgeny Morozov, “Why Social Movements Should Ignore Social Media”

How online social movements translate to offline results

Networks of Outrage and Hope – Manuel Castells

History Brief: The Temperance Movement

Week 8 Meaning, Networks, Womans Movement

Jasper Chapters 2 & 3

Womans Movement – Staggenborg, Suzanne and Verta Taylor. 2005. “Whatever Happened to the Women’s Movement.” Mobilization 10(1): 37-52 (PDF BB)

Semiotics: Making Meaning from Signs, Symbols, Icons, Index | LittleArtTalks

Women in the 19th Century: Crash Course US History #16

Women’s Movement USA – 1950s-60s

Documentary on Women’s Liberation Movement

Nicholas Christakis: The hidden influence of social networks

Week 9 Collective Identity, LGBTQ Movement

Jasper Chapter 4 & 5

Stone, Amy L. “The Impact of Anti‐Gay Politics on the LGBTQ Movement.” Sociology Compass 10.6 (2016): 459-467. (PDF BB)

McAdam, Doug. 1986. “Recruitment to HighRisk Activism: The Case of Freedom Summer.” American Journal of Sociology 92(1): 64-90 (PDF BB)

Bernstein, Mary. 2015. “Same-Sex Marriage and the Future of the LGBT Movement: SWS Presidential Address.” Gender & Society
29(3): 321-337 (PDF BB)

“What makes you an individual is your affiliation with multiple group identities”

Identity Theory vs. Social Identity Theory


How We Got Gay (Full Documentary)

What you need to know about the gay rights movement

The new frontier of LGBTQ civil rights, explained

Week 10 BLM

Garza, Alicia. “A herstory of the# blacklivesmatter movement by Alicia Garza.” The Feminist Wire 7 (2014). (PDF BB)

Jackson, Sarah J. Black Celebrity, Racial Politics, and the Press: Framing Dissent. Routledge, 2014. Conclusion (PDF BB)

Coates, T. “The case for reparations. The Atlantic June.” (2014).

Ross, Janell. “How Black Lives Matter moved from a hashtag to a real political force.” The Washington Post (2015).

“Our Demand is Simple: Stop Killing Us”

“How Black Lives Matter moved from a hashtag to a real political force”

“When Black Lives Matter Met Clinton: Activists Speak Out on Challenging Candidate over Crime Record

Black Lives Matter Organizer Explains Movement To Older White Americans Using Sailing Metaphors

Stay Woke: The Black Lives Matter Movement documentary (2016)

Week 11 NO CLASS


Week 12 Engagement, Occupy Movement

Jasper Chapters 6 & 7

Juris, Jeffrey. 2005. “The New Digital Media and Activist Networking within AntiCorporate Globalization Movements.” Annals of the AAPSS 597(1): 189-208 (PDF BB)

Growing participatory and deliberative democracy animation (2010)

Fault Lines – History of an occupation

Week 13 Framing, Lifecycle of Movements

Jasper Chapter 8

Tarrow, Sidney. 1993. “Cycles of Collective Action: Between Moments of Madness and the Repertoire of Contention.” Social Science History 17(2): 281-307 (PDF BB)

Free Range Studios, “Winning the Story Wars – The Hero’s Journey.”

Center for Story-Based Strategy. “Harnessing the Power of Narrative for Social Change”

Peter Murray & Steve Ma, “The Promise of Lean Experimentation.”

Week 14

Highfield Chapter 6 & 7

Will Oremus, “Who Controls Your Facebook Feed”

Alex Hern, “Google ‘bug’ buries competitors Yelp and TripAdvisor”

Adam Ruins Everything – Why Partisan Politics Have Been on the Rise since the 1960’s

Is America More Divided Than Ever?

Beware online “filter bubbles” | Eli Pariser

Week 15


Week 16



Net Neutrality ?

Edward Walker, Michelle Miller, and Sabeel Rahman, with Jenny Weeks, “What Worked in the Fight for Net Neutrality”

Ben Brody. “How John Oliver Transformed the Net Neutrality Debate Once and for All.” 

John Herrman, “The John Oliver Video Sweepstakes”