All things come to an end. Those who do not believe this probably just have very short memories or lack history skills. There have been big social network sites prior to and parallel to Facebook.

The problem of the Internet is contained in its greatest strength engineers rather than ordinary people. The problem with the Internet law is that we believe contracts trump rights. Put these two things together and we have the area where social networking sites work and play.

And Facebook has crushed opposition. Facebook has grown despite its lack of care of users interests (If you are not paying for it, you’re not the customer; you’re the product being sold.). Oddly enough Facebook has managed to grown without much legal obstruction from states attempting to enforce privacy regulation (or other areas). Facebook has survived earlier attempts from users to quit. While the law is slowly (criminal neglect slow) beginning to look at what’s happening on social network sites I dont think it will be the law that has any real effect here.

But allow me to be a prophet of doom: The biggest threats to Facebook are size and apathy. Facebook is big and it is its size that will be its downfall. Even if users seem to be content with services offered I do think people are more bored with the standardized approach to social networking that Facebook offers.

But I do not expect an exodus. Nobody should expect this. What we see is not quitting out of indignation but rather out of apathy. We will keep our accounts but update them less often – or even worse connect our accounts to other services (like blog updates 🙂 and the updates will be irrelevant.

What to expect? Not much really. The same as with any other market where the customers are bored and under stimulated. The moment an alternative pops up the customers will flock to it in droves. Media will rave about this new cool cool thing. The giant will be weakened and then the law, the competitors, the investors and the general crazies will attack from all quarters.

Facebook will try to become the new MySpace: wounded but surviving as a niche product. And here it will struggle to survive since it will be a niche product without a niche. A generalist in a world of specialists.