Coop Konsum is launching an advertising campaign which uses images of vegetables shaped as suggestive female body parts. Their sexist attitude is made even more hypocritical since their message (according to them) is that beauty comes from within (a message which is included on the posters)…
 
 
According to Coop Konsum the campaign is a part in a strategy to present itself as a healthy store which helps its customers choose healthy foods. How come they need to be sexist to be health conscious? Why do they feel the need to lower one standard in order to attempt to raise another? And why does the whole thing feel like a scam â?? maybe because they keep selling the same amount of unhealthy products as they always didâ?¦
Coop writes about their campaign here.
(via Media Culpa)