Not sure about the source (One FPS) of this but it is interesting

A little birdie says that about 50 percent of Apple Store customers who need to get their iPhones swapped have never plugged them into iTunes after the initial activation and sync. This is a big reason, according to this birdie, for why Apple Store Geniuses are excited about iCloud.

What I find interesting is thinking about what the lack of syncing means? Sure the “Geniuses” are excited about iCloud but my interpretation is different.

The lack of connections between the iPhone and a computer could indicate that many users do not use the phone in its full potential. But they prefer to use the phone for its stand alone features: talking, texting and taking photos. If this is the case then most of these users have bought a phone that is much more sophisticated than it need be. Image is everything?

It also means that the iCloud will not solve the “geniuses” reported problems as the users will still not connect.