Video Campaigns and Responses

Starbucks and the government of Ethiopia have been discussing the trademark rights to some of the finest coffee in the world. The root of the conflict is that Starbucks has not recognised Ethiopia’s ownership of the Sidamo, Harar and Yirgacheffe names. (BBC News 26 October & 30 November 2006).

Oxfam began a campaign against Starbucks in order to help the Ethiopian coffee farmers. The idea is that if Starbucks signs the agreement with the Ethiopian intellectual property office the Ethiopian farmers will have more control over their products and this will result in better prices.

The Oxfam campaign is a typical online/offline mix with physical demonstrations being augmented with an information website containing documentation, photographs etc, and an â??act nowâ?? part where individuals can get involved on their own. A textbook example of an information campaign.

Oxfam have also created a video shot from their â??The Starbucks Day of Actionâ?? on December 16. The most natural place to leave a video on the Internet today is on the site YouTube so naturally Oxfam posted their video on YouTube (Watch it here). The video features demonstrators explaining their views and the positive reactions of people they meet.

What is interesting is not that the Internet is being used in this way but rather the Starbucks response. Starbucks created their own video response on December 20th  featuring the Head of Starbucks Coffee team answering questions. They too posted their video on YouTube (watch the Starbucks response on YouTube).

What is unique about the whole story is the way in which Starbucks as a corporation reacted to the unconventional protest use of YouTube. By responding in kind they showed that they understand the way in which information is created and consumed on the Internet.

Digital video cameras – and in particular mobile phone video cameras – have made the documentation of resistance a necessity. Websites such as YouTube and Google video have created an infrastructure for sharing of the results. By removing the need for camera crews, production teams and broadcast capabilities the creation and distribution of film has fallen into the hands of the creative amateur. The implications of this is that both the protesters and their corporate targets need to quickly master and use this medium of communication.

Whatever the outcome of the Oxfam campaign â?? this is the future of resistance information warfare.

Technology AS resistance

For a long time the dominant player in the personal computer market has been Microsoft. This has created a de facto standard among users who have come to expect and tolerate certain technological standards (and flaws) from their computers. One of the results of this dominance, among computer users, is the usersâ?? ability to praise diversity in principle but expect conformity from their computers.

If we all use the same tools we will produce the same limited range of products. Naturally there is a great variation within these products but still it is a freedom with limitations. One example of this is our perception of learning â?? at many (most?) universities today, when we say the word lecture most students and teachers think powerpoint. Therefore education becomes bullet-point lists. (more on powerpoint/eductation here: Do you hand out your handouts?).

But there is a technological resistance. Not to Microsoft. But a resistance to the current software ownership models which make it impossible (legally and sometimes technically) for users to

Run their software for any purpose
Study and adapt software to their needs
Redistribute, so others can be helped by such adaptions
Release improvements to the benefit of all

These four points are collectively known as the Four Freedoms and form the fundamental philosophy of the Free Software Foundation. The FSF works to provide software that fulfills such conditions.

Now many users argue that they are not competent to make changes to their software and therefore do not see the purpose of caring about such goals. This is a shortsighted outlook. The Four Freedoms grant others the ability to make changes. As non-techies all we have to do is reap the rewards of their labour. But without the freedom for them to make changes â?? we would have no rewards to reap.

Examples of Free Software are too numerous to list. But here are a few: Gnu/Linux operating system (comes in many different versions for example Ubuntu), Firefox (an internet browser), Thunderbird (an email client), GIMP (picture editing tool), Open Office (Office package with all you need), WordPress (the software that drives this blog) and much, much moreâ?¦

The software is free (fulfills the four freedoms) and is available at no cost. This is technology AS resistance.

Resistance Studies Network

For some time now I have been dropping (subtle?) hints about another project in my life. It’s now time to come clean admit what I am doing. Some university colleagues at the Dept. of Peace and Development Studies and at the History of Ideas and Theory of Science and I have formed the Resistance Studies Network at Göteborg University.

While the whole thing is in its infancy the idea is to develop the topic of resistance studies and eventually establish it as a legitimate field of research and as a subject in its own right. Resistance has been studied before but usually it is about technical resistance (ohm and stuff) or the Belgian resistance of WWII but the subject has not been studied as a topic of its own.

The idea is to find and define the concept of resistance. To attempt to understand the nature of resistance. When is resistance resistance? When is resistance legitimate? Resistance to what? The questions seem endless…

Anyway right now we have a web page, blog, wiki pages and a mailing list. Next term we start seminars and text discussions. This will be followed by publications and conferences. Ah, academia… So far there is a natural inclination for hands on “action research” so there may even be some prison time (not sure if this will help you get tenure…)

Resistance Fashion

Resistance to fashion is a topic that occasionally appears. Such resistance can take the form of animal rights activists protesting against the fur trade (e.g. Coalition to abolish the fur trade), it can take the form of protests against the use of anorectic models (e.g. the Spanish Association in Defense of Attention for Anorexia and Bulimia has managed to obtain the world’s first ban on overly thin models at a top-level fashion show in Madrid), or it can deal with protests against the conditions of workers in the textile trade (the most famous example must be Naomi Kleinâ??s work No Logo)

But what about the fashion of resistance? This is can be seen both as a reflection on what is fashionable to resist at any given time and as the actual fashion statement of the resister. The former is a fascinating subject since the world attention is fickle. The focus of popular attention varies even if the reason for resistance may remain â?? maybe a book here for someone to edit? (nudge, nudge).

However, it is the latter which is the focus of this post. Fashion and style can in themselves be both a form and a symbol of resistance. Styles of dress such as punk and hiphop are seen as resistance to the norm â?? punk went even further since its purpose was to provoke.

But even in the less extreme resistance has a fashion. Styles which identify, unite and exclude. Occasionally these styles establish themselves in the mainstream and there ability to provoke/resist are almost lost. One such controversial symbol is the image of Che Geuvara. On 5th of March 1960 Alberto â??Kordaâ?? Gutierrez took two pictures of Che Guevara. In 1967 the Italian publisher Giangiacomo Feltrinelli received two copies of the famous print at no cost.

Che by Korda

Feltrinelli started making posters from the prints with the notice â??Copyright Feltrinelliâ?? down in the corner. The image was on itâ??s way to become an international icon â?? it has been transformed, transplanted, transmitted and transfigured all over the world. Korda never received a penny. For one reason only – Cuba had not signed the Berne Convention. Fidel Castro described the protection of intellectual property as imperialistic â??bullshitâ??.

Since then the image has gone from being a symbol of resistance and revolution to being a fashion statement. Today the image has achieved iconic status and is (ab)used on everything from posters to carpets. The image has even had an exhibition at the Victoria and Albert Museum in London. The question therefore, as symbolized, by the Che icon is: How does an iconic symbol of resistance spread to a mass audience without becoming pop-culture and lacking in the symbolic value which was the original purpose? Or is resistance fashion a paradox since once it becomes a fashion it loses its resistance quality?

Anonymous Online

Most people have heard of the Zen koan “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The purpose of the koan is not to have an answer but rather to be a point of departure for deeper reflection. Unfortunately for most of us with a western education we tend to attempt to answer the question with a yes or no – therefore defeating the purpose. My question of the day is a variation of the koan: If a protest is not heard – does it make a sound?

The ability to communicate in particular mass communicate is becoming easier. With all due respect to the numerous digital divides (age, knowledge, access, infrastructure etc) the ability to communicate via the internet is still growing. The question is whether this technology will serve the purpose of those attempting to conduct resistance or protest actions. The drawback with mass communication is that the communicator is all too easily identified and can be punished by those she is protesting or communicating against.

So there is a need to both be able to conduct mass communication via the internet and to remain anonymous. There is (thankfully) a growing number of relatively user friendly methods, in addition to tips and tricks, which the anonymous protester can use.

Many of these are to be found in the following guides:

A Plan

My research has been driven by two things. First I am, and want to be, an academic. This makes me interested in theories, methods and attempting to explore and explain the things I see around me. The second part of my driving force is my passion for what I do. I cannot work unless I feel what I do is important and may eventually bring about positive change. With this I do not mean a passion for academia but a passion for the subject matter.

This latter thing something that many people have pointed out during my thesis defence and the presentations I give. I secretly (not any more?) have difficulty with those who see their research as just another job. I donâ??t mean that they do lesser work â?? they do not. But I donâ??t understand where they find the energy to do things without passion.

Plan of the Parthenon

This leads to the point of my announcement. I know what I want to do with the next part of my career life. I aim to continue working under the umbrella of digital rights and democracy, with a particular focus on the actions and perspectives of users.

As a part of this I have two major projects underway, both in collaboration with smart and exciting people. The first is the development of a base for Free Software research and activity at the IT-University of Göteborg. The second is the development of the Resistance Studies Network at the School of Global Studies. These two are both faculties at the University of Göteborg.

At the FSF I hope to develop my understanding of legal issues and technical limitations. While at the RSN I intend to focus on digital civil disobedience. These are both topics which I had in my thesis â?? so itâ??s more in depth work rather than breaking new ground personally.

Right now both these projects are in the planning phases and will result in lots of work. So I will keep you all informed as it progresses.

It nice to have a plan, so now you knowâ?¦

Oh, and I have a few odd morbid side-projects, not to mention this blog, which I fully intend to persue but they cannot become mainstream to my work…yet.

Gender Equality and Terrorism

The question of why people become terrorists is naturally much older than the present discussion. While the trendy (and simplistic) explanations right now are based upon ethnic and religious boundaries we easily forget our all too close past. Terror groups over the last 50 years have not necessarily followed ethnic or religious boundaries. European terrorism between 1960-1990, for example, has plenty of examples of terrorists attacking their ethnic, social and religious peers.

For example: Brigate Rosse (Italien militant leftists), Black Star (Greek anti-Imperialist, anti-capitalist), Rote Armee Fraktion (German Baader-Meinhof Group), Euskadi Ta Askatasuna (Basque Homeland and Freedom), Real (or True) IRA (Irish Republican Army) and First of October Antifascist Resistance Group (Spain)

So if we can cross of ethnic and religious tensions as to the cause of terrorism â?? what else is there? In recent research collaboration between University College London and Zhejiang Normal University in China arrived at one of the root causes is that there are too many men in society. These men are unlikely to be able to have (much/any?) sex and almost no chance of having families of their own. From the UCL media press release (28 August 2006):

Cultures that favour male babies have bred a surplus of men who will struggle to find sexual partners and could find themselves marginalised in society, warns a new paper co-authored by a UCL (University College London) researcher. As more men discover their lack of marriage prospects, this could lead to antisocial behaviour, violence and possibly more opportunities for organised crime and terrorism, threatening the stability and security of many societies.

There you have it. Research claims that lack of sex makes men into terroristsâ?¦ The solution is naturally to be found in the words of the great John Lennon & McCartney: All you need is love, love, love is all you need.

What a load of…

GPLv3 report II

Eben Moglen began his presentation by putting recent news in new perspective. He spoke of the retirement of Bill Gates in a way that I found intriguing.
When a CEO states that he resigns there is a period of calming the market. Therefore when Gates says he will step down in two years this should not be seen as a long time. Two years it is the minimum timeframe that will not spook the market. The important issue is that the resignation comes 6 months from the shipping the most important product in 10 years.

Also we can put this into another perspective the FSF is on schedule with the most important product in 15 years. The update of to the GPLv3. The process going to version three is open and public. Philosophically it reflects the rule-making process put forward by Habermas where the idea is that those affected by the rules should be part of the decision making process.

When discussing the substantial changes Eben explain why the GPLv3 has been adapted to meet the needs of issues such as distribution via torrents, the developments within patents and the increase in DRM.

On the latter he explained that companies feel that they should be allowed to have rights (digital) and want to protect them. Many of these feel that RMS is attempting to change their vocabulary (from Rights to Restrictions). But this is not about attempting to use a software license to address non-software problems. The license (and its implementation) is about the software and the four freedoms. DRM is about the attempt to prevent users from practicing the 4 freedoms.

In closing before an extended Q&A session Eben returned to the issue of Microsoft. The falling revenues and the stepping down of Bill Gates will have the effect that one of strongest voices against Free Software will be silenced (almost). In the future arguing for Free Software will therefore not meet the strong resistance it is accustomed to.