I keep meaning to write something serious, off-blog on metaphors. Does this mean that the blog is not a serious medium? (I will not attempt to answer that today). Anyway in a moment of casual blogbrowsing (I want there to be a term for the activity of jumping from blog to blog reading entries in a totally haphazard fashion) I came across an interesting paper written by van den Boomen of Meta BlogNote. The entry is on a paper written on metaphor theory. The paper is called Networking by metaphors and its about conceptual, material and discourse metaphors. The paper begins to explain how we are controlled by the metaphors which we use to understand technology – read it.