business model

Digital Divides & Net Neutrality: Notes from a lecture

As today is the last week before the Scottish referendum which will decide whether Scotland will become an independent country I could not help but begin the lecture with a shout out to this coming monumental date. I find it hard to believe that the world is talking about anything else.

But the real point of today’s class was to talk about digital divides and net neutrality. To begin this I began by explaining how the Internet became this amazing thing it is today. We tend to take it’s coolness for granted because it is so cool (I recognize that this is circular reasoning but that is the way it is often explained).

One of the unexplained reasons the Internet became cool depends on the business model that is used. In the early days we paid for the time we were connected. This pay-as-you-go model is great but it does have a dampening effect. Since you are constantly paying the impetus is to be quick. Being quick means that the content will be light and fast to be usable.

This business model is the same as the telephone model has been for most of it’s history. We paid per minute and by distance. We were taught to be brief and idle chatting was discouraged. This is also because the infrastructure was originally highly wasteful and could only serve one user per line.

If the telephone had developed into a monthly charge instead, we could have seen a great deal more innovation and use of the system we could have created the Internet much much earlier. This counterfactual is not totally strange. The early ideas for the telephone included such oddities as dial-up concerts. Such as the one reported in Scientific American, (February 28, 1891):

In a lecture recently delivered in the Town Hall at Newton, Mass., Mr. Pickernell described the methods employed in the transmission of music by telephone. His remarks were very forcibly illustrated by the reception in the lecture hall of music transmitted over the long distance lines from the telephone building, at No. 18 Cortlandt Street, New York, and our engraving, made from a photograph taken at the time, shows the arrangement of the performers.

Scientific American, February 28, 1891

Scientific American, February 28, 1891

But as we all know this was not the way the telephone evolved. The Internet on the other hand did move in that direction. Rather quickly we moved from dial-up modems to fixed connections. Speed was important – but even more important was the fact that the user never had to worry about the time she was online. Downloading large files, streaming, idle browsing and most all of our online lives stems from the point where we stopped worrying about the cost of access to the Internet.

Another point that needs to be stressed is that we often confuse the Internet, the Web and what we do on our mobile devices. Put very simply the Internet is the cables and servers the infrastructure upon which several applications (such as email, netflix and the Web run upon). What we do on our mobile devices is mostly using apps which run on the Internet (but not necessarily the web).

So while the web which was developed by Tim Berners Lee became huge because he chose to give the system away without trying to patent or close it. It is now shrinking because we are becoming more dependent upon our mobile devices. For the longest time we said “the Internet” when we really meant “the Web” and now we say “the Web” when we really mean “the Internet” (via apps on our devices).

This may seem to be pedantic distinctions but they are important as each of these technologies have different strengths and weaknesses and different affordances and control mechanisms.

Once this was established we looked at this map illustrating:

What you’re looking at is a map of nearly every device that was connected to the internet on August 2. Or, at least, a map of ones that responded to a ping request from John Matherly, an internet cartographer. Motherboard

When we say everybody uses the Internet this is the everybody to which we are referring. The large dark areas are those without this, for us, basic technology. Additionally there are small places with more connectivity than the areas we would normally see as technology dense. The map also raises interesting questions about divisions created by culture and language and the problems of measurement when countries such as China are behind a firewall.

We also looked at an array of charts illustrating OECD statistics on broadband penetration per capita, average monthly subscription price, and average download speeds.

broadbandThe USA has an average broadband penetration among OECD countries but it also has the highest number of total internet subscribers by far seen in absolute numbers.

In order to have some form of consensus for our discussion on the digital divide I put forward this description:

… a gap between those who have ready access to information and communication technology and the skills to make use of those technology and those who do not have the access or skills to use those same technologies within a geographic area, society or community. It is an economic and social inequality between groups of persons.

The factors that are persistently pointed to as being the root causes of the digital divide are

  • Cost (technology and connection)
  • Know-how (how to connect, how to use devices, what to do when something goes wrong, overcoming cultural divides etc)
  • Recognizing the benefit

The latter is very interesting as most users do not need to explain why they benefit but non-users manage to make their lives work without access. It is difficult to demonstrate to non-users that they would benefit from using the technology. Indeed that they would benefit so much that it is worth struggling to overcome the barriers of cost and know-how.

Then we moved the discussion over to the Pew research report African Americans and Technology Use, which showed

African Americans trail whites by seven percentage points when it comes to overall internet use (87% of whites and 80% of blacks are internet users), and by twelve percentage points when it comes to home broadband adoption (74% of whites and 62% of blacks have some sort of broadband connection at home). At the same time, blacks and whites are on more equal footing when it comes to other types of access, especially on mobile platforms.

All things being equal there should be no difference in technology use. And yet there is a gap of seven percentage points. Considering most countries desire to transfer more business and services online this is a worrying number of outsiders. Remember, both groups should have users who don’t see a need for the technology – this gap is not about them.

When it came to smartphone ownership the difference was not significant (53% of whites and 56% of blacks) but I found this interesting taken in conjunction with the earlier numbers. Were some users choosing mobile devices over broadband? What were the consequences of this? Stephanie Chen was interviewed in Salon

“You can’t do your homework on a smartphone; you can’t help your kids with their homework on a smartphone; you can’t write your résumé on a smartphone. You can’t do any of that on a smartphone… As a test, I went through the process and tried to apply for a job at Walmart on a phone. It was an arduous process.”

Once again it is vital to remember that each device has it’s affordances that enable and discourage behavior.

Following this we touched briefly on the concepts of digital natives, digital immigrants and digital tourists. I can only refer back to an earlier rant of mine on the subject:

During the discussions one of the topics that came up was the digital divide which is claimed to exist between young and old (whatever do these epitaphs mean?) and then it was only natural to bring up the horrible term digital natives, digital immigrants and digital turists. All these terms were popularized by Marc Prensky and are completely horrific. And of course very popular. There were voices of reason among the crowd but at the same time the catchy phrase seemed to win over intelligent discussion.

There are several problems with the metaphor, not to mention the built in racism. In most languages, calling someone a native smacks of arrogance, a touch of racism and good old fashioned colonialism.

Who is the native? So who is the native and how does one become one? Obviously the idea here is that the youth of today are all tech-savvy and understand technology while the older generation is good at saying stuff like “I remember when…” and handling analog technology. Seriously what a load of dog doodoo. The fact that we lack common areas of interest is not a digital divide. Young people tend to have different tastes in music, love, hobbies, work, films, books than older people. Even Beethoven’s father probably complained at his sons taste in music.

Are they a group? The young are not a homogeneous group, but then again the question could be put forward if homogeneous groups actually exist at all? Does the Englishman really exist? What is it the natives are supposed to understand? This is the biggest problem with the metaphor. Yes, there are hoards of young folk who can easily send hundreds of text messages per day but does that identify them as digital? Does this mean that they are fundamentally different from those who can hardly use the mobile telephones?

The problem is that the idea of the digital native seems to be that they are (1) comfortable using all digital technology and, (2) understand all digital technology. This is most obviously wrong. The ability to be on Facebook does not prepare you for editing wikipedia, blogging or twitter. The ability to use wikipedia has nothing to do with being popular on twitter. And none of these abilities have anything to do with the ability to use the most of the functions in the simplest word processors.

The understanding of technology, how it works, what it means – in addition to its social, economic and cultural impact is quite often totally lost on these so-called natives. I mean no disrespect (even though saying this usually makes things worse) but being an enthusiastic user has no relation to understanding technology.

Metaphors are supposed to exist to help us understand complex ideas. When they do not fulfill this basic purpose they are useless or worse harmful to our understanding. A misguided metaphor is worse than no metaphor at all. And the concept of digital natives does not aid understanding –  it only creates barriers.

It was then time to deal with net neutrality and in order to do this in a more entertaining manner I showed a part of Last Week Tonight with John Oliver: Net Neutrality (HBO) 

And finally closed by appealing to them to go and read up on net neutrality, and in particular, check out the website Battle for the Net since there is still time for those who feel it to be important to react and to show politicians that the open net is something ordinary people are passionate about.

Here are the slides I used for this presentation:

 

Posted on by Mathias Klang

The Extroverted Reader: Notes from a lecture

Actually the lecture was called “The Extroverted Reader” and looked at the ways in which ebook readers are changing the ways in which we consume culture.

Beginning with a bit of history: The technology of writing began about 5000 years ago (Unfortunately in my slides I’m off by a millennium) by the Sumerians. By 2000 BC the Phoenicians had a form of writing – but it did not contain many of the elements we rely upon today:

fndtlvsnvrydctngvrytmsmbdytrnsnthstgntththrrmndrdbk

For example, 1000 years late the Greeks had added vowels

ifindtelevisionveryeducatingeverytimesomebodyturnsonthesetigointotheotherroomandreadabook

and the plays of Aristophanes (446 BC – ca. 386 BC) had punctuation

ifindtelevisionveryeducating.everytimesomebodyturnsontheset,igointotheotherroomandreadabook.

Mixing lower and upper case appeared 700 AD

Ifindtelevisionveryeducating.Everytimesomebodyturnsontheset,Igointotheotherroomandreadabook.

and the humble spaces between words seems to have been developed in Ireland in 900 AD

I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.

But since then not much has happened. Sure we have changes in materials, production and business models. But the printing press was not an innovation in text – it was an amazing innovation in lowering production costs. So basically for the next millennium not much happened.

It was not until we began to go digital that we realized that we had the potential to fundamentally change the way in which we read. But things did not come overnight and it was not until the 1970s that we cracked electronic paper. This development was fundamental to the development of the ebook reader. The next challenge is to find a point at which to start looking at the developments in the field. Here is my timeline: 1993 Apple Newton, 1999 Franklin EB-500 Rocket eBook, 2002 TabletPC, 2004 Sony Libré, 2006 eReader PRS-500, 2007 iPhone, 2007 Kindle, 2009 Nook, 2010 iPad, 2011 Kindle fire.

This was followed by a brief section on the control of media – the ways in which books could be controlled in the past in relation to how they can be controlled in the present. What you can and cannot read depends on those who control the technology of reading. Prior to ebooks this control was a question of distribution. Here we can see examples of the requirement of censors to permit the printing of books through the system of imprimatur or the attempts to create lists of forbidden books such as the Index Librorum Prohibitorum of the Catholic Church. These analogue controls have their strengths and weaknesses but they are naturally imperfect controls.

No matter how effective the controls were, they were no match to the control demonstrated by Amazon when it remotely deleted some digital editions of the George Orwell’s 1984 from the Kindle devices of readers who had bought them (NYT, June 2009). This act shined a clear light on one of the fundamental questions of ebooks – what is it we have actually bought when we buy an ebook? What do we own or have a right to use? Is the content of our reader ours?

This area is fascinating but what my talk was going to focus on was the issue of connectivity in relation to the reader so I moved along to the growth of connectivity in reading. Reading is always a social activity, in its most basic form the reader is connecting with the writer. We are also connected, in some form, to others who have read the same material as us. By reading similar works we create a common culture and understanding. Our common experiences enable us to have a common starting point in many discussions. This is true of all cultural expressions. Today saying things like double-dip or tie-fighter evoke common ideas and shared experiences but what would these words have meant to someone in 1970?

Today sharing is all the vogue and the technology of choice is social media. There are naturally critics to our new behaviors. Some critics see the end of human culture (Keen 2007) to the rewiring of the physical brain. For the latter I like to use Professor Greenfield who has been quoted as saying:

“My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”

There is a general criticism that we are using our devices to ensure that we have a constant stream stimuli and the fear is that this will prevent us from having “real” experiences. My take on this is that we are losing certain aspects and gaining others… for example I have written about the negative side of the loss of real boredom in our lives.

By connecting social media and reading we are attempting to ensure that the reader is not unconnected from the rest of the world. One part of this is the highlighting function in readers. First the highlighter is a mimic of analogue technology. We need to be able to highlight sections of text in order to find them again. But this is quickly used in new and exciting ways. First we can share our markings so that while reading you can be informed that 3 readers have highlighted this section. This effects our reading, we want to be accepted by others and not to stand out – so we look more carefully at these sections. Secondly, if we highlight a section this information is passed along but it may not be enough- we are asked whether we would like to share what we are reading. Why? Its all part of the development of performance lifestyle. Of course we want to share our deepest browsing, we need to show that we are extraordinary in some fashion.

All this data is gathered and analyzed. As is the data of which books you buy, when you buy them, when you start reading them, when you stop reading them, where in the book you pause or start and if you actually finish the book. Sure, you may actually have thick books in your bookshelf but in the future your bookseller will know how long it took you to read them – if you ever did!

This is the interesting thing. While we are buying our books we are also taking part in a much larger process where we are providing information about our deepest and most solitary habits. Someone is really reading over your shoulder but they don’t want you content – they want your habits.

The next section looked at changes in the marketplace as the ways in which we read will naturally change the ways in which we create and sell books. Amazon already knows what you browse and what you do, or do not buy, they allow us to write reviews and to use functions such as Facebook’s Like button. Not to mention the ways in which they are using interesting varying pricing strategies to get use to impulse buy. Buying is easier and does not require physical activity or waiting for delivery. This increases the content we have available to us.

Our content is swelled even further buy alternative book markets such as self publishing projects or Project Gutenberg which has 36 000 books available to us. Stop and think about that number! That’s a huge amount of books. Add to this the pirated books which can be downloaded illegally. These alternatives provide any reader with an endless supply of books. Endless if they are intended to be read as well as downloaded.

So in closing I wanted to address the point of the lecture: What will the endless library do to our individual reading patterns, to our collective cultures, to our language, to our libraries?

– Access to endless amounts of books will change the ways in which we read. We will demand more for less from our authors. Readers will generally have less tolerance for the slow read and will want more bangs for their bucks. Writers wanting to achieve large scale fame will have to adapt to this. Publishers will demand they do. Publishers will also know (based from reader data) where and when readers stopped reading and will attempt to “fix” this.

– Our culture will no longer be defined by a common canon of literature but we will become more splintered into interests. Naturally we will still be dominated by the bestsellers but below that we will all read our own interests in a way that we have not seen in books (but we have seen this in magazines and music).

– Many non-English publishers have been attempting to retain control over their markets by excluding or limiting the ebook from their languages. But this is not a long-term solution as self-publishing will force them to change. If not there is the possibility that the smaller languages will suffer (maybe disappear?), especially in the countries where English skills are good.

– Our libraries are often seen by outsiders as bastions of conservatism. This is very much the outsiders view. Librarians are the first to adopt and change. They do not see themselves as repositories for physical books but as place of information exchange. This will continue to develop but it is important that the image of the library as the silent, dusty pile of books and the librarian as the old spinster must change in order for librarians to succeeded in their metamorphosis.

One thing is certain. Culture is inevitable even if copyright is not. Technology will not kill our culture even if the business models which we are used to seeing today may not be around tomorrow. The reader will remain even if trees are no longer killed to feed her habits.

The slides for my presentation are online here.

Posted on by mklang

Technological progress & business models

The problem with technological change is that the original technological stage creates business possibilities, followed by the creation of business models based upon established technology.

Not all technological change needs to be great. Some small changes in socio-technical arrangements just create shifts that end sustainability in business models. A beautiful elegant example of this is the nylon stocking vending machine in use in Stockholm in 1956.

Life Magazine has a fantastic photo essay In Praise of the Automat

Posted on by mklang

Reality based business models

Not sure where I read or heard it but recently I came across this:

it used to be that a band toured to promote an album, but now they release an album to promote a tour

This is really the essence of the way in which new media habits are changing the behaviors and business models of the music industry. You can blame it on the pirates, you can blame it on the technology but in the end placing blame doesn’t get you anywhere. Realizing the reality of the market does get you somewhere.

Take for example the indie band Sick of Sarah who have teamed up with BitTorrent (via Torrentfreak)

Last month the punky girl-rock band Sick of Sarah decided to release their latest album ’2205′ to the public on BitTorrent, at no cost. In order to gain maximum exposure the band partnered with BitTorrent Inc. who helped to promote the free download through an app in the uTorrent BitTorrent client.

The album has now broken records and been downloaded a million times.

Success in any field must come first from an acceptance and understanding of the realities of the world. Expecting or hoping to keep the world mired in outdated realities and dead dogmas is inevitably going to fail.

Posted on by mklang

The Death of the Newspaper

With newspapers struggling to survive (and blaming copyright) the death of the media is a fascinating topic, and when you add an infographic and a cool title… well then I am hooked!

The newspapers used to make the news, now they are the news. Reports of their death may indeed be premature but there is no question they are dying. The recession hasn’t helped but the real story is a shift in the habits of American consumers and the emergence of a new generation that gets most of its news online and for free. Newspapers are struggling for both relevancy and revenue in every major US market (although some are certainly making valid efforts to compete and innovate in the digital world). Our infographic is a sad commentary on this once thriving industry.

MINT-DEATH-OF-NEWS-R2

Via Futuramb

Posted on by mklang

Fear as a business model

Moby has commented on the recent verdict against file-sharer Jammie Thomas has been found guilty and ordered to pay some $1.92 million in damages for illegally “making available” 24 songs in her KaZaA shared folder. That’s $80,000 per song!

Musician and electronica genius Moby (I only just found his blog/journal) writes:

punishing people for listening to music is exactly the wrong way to protect the music business. maybe the record companies have adopted the ‘it’s better to be feared than respected’ approach to dealing with music fans. i don’t know, but ‘it’s better to be feared than respected’ doesn’t seem like such a sustainable business model when it comes to consumer choice. how about a new model of ‘it’s better to be loved for helping artists make good records and giving consumers great records at reasonable prices’?

i’m so sorry that any music fan anywhere is ever made to feel bad for making the effort to listen to music.

the riaa needs to be disbanded.

Like many others Moby has put his finger on the main weakness on protecting intellectual property through lawsuits. You are either suing and pissing off your best fans or beating up (relatively) innocent bystanders in order to scare others… Isn’t this jailhouse logic? Beat someone up to gain respect?

Playing Moby loudly in the office as a tribute to his good sense and taste… also I like the music…

Posted on by mklang