An Australian advertising campaign is aimed at raising awareness to the dangers of listening to music via headphones while in traffic.
DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach “epidemic proportions”. I like the art direction of this campaign, even though i would have liked to see some different executions. Maybe use other models of the iPod. (adgoodness)
OK so there are a lot of teenagers with headphones but it’s not only teenagers. I am not only talking about my own experience – look around! Things that may have been known as being in the realm of the teenagers are now firmly part of adult and middle age life. And they are here to stay. If I end up in an old folks home I totally expect there to be wifi, network games and all the other toys that I depend upon.