Summer sale?

This arrived in my mailbox and thought it might be of interest. SAGE Publications are offering free online full text access to the current and back issues of selected cultural studies journals (see list below) until August 31st 2006.

To access the journals, register at: https://online.sagepub.com/cgi/register?registration=FT6122

The journals include:

Body & Society
Crime, Media, Culture
Cultural Studies, Critical Methodologies
European Journal of Cultural Studies
French Cultural Studies
International Journal of Cultural Studies
Journal of Consumer Culture
Journal of Visual Culture
Media, Culture & Society
Space and Culture
Theory, Culture & Society

Is this limited open access a strange form of the summer sale or are SAGE simply trying to ensure that people have something good to read during their summer holidays?

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